Puffco's newest Proxy tool colorway, Bloom, has the concentrate community in a rage! For fun, I created an instagram carousel and complementary digital marketing materials drawing off the dreamy, ethereal nature of this new edition and the "Desert" colorway they released for the Puffco Peak Pro.

I wanted to make sure these deliverables followed Puffco's branding guidelines while also being distinct to this collection. Read on for a peek at my design process!

I really wanted to convey a dreamy quality with this advertising, which includes an instagram carousel, web landing page, and email marketing layout. I utilized a light, evenly proportioned serif font and by italicizing it at different weights was able to make it readable but also soft and well-organized.

In the email marketing, the transitions were my largest obstacle; however, it was quickly conquered when I decided to use gradients to transition from one section to the next, which helped with that dreamy, whispy energy I wanted to convey.

Simplicity was key here. The products were my main focus and to really let them shine I eliminated unecessary elements like frames, bars behind text, and stuck with one font utilizing various styles within its font family to establish literary heirarchy.